PPM Ratings Horror Stories
Imagine you're around a campfire on a dark and cold night. Is it time to tell a scary tale? You bet it is. And if it's a tale of ratings horror, what could be scarier? And if you prefer your horror...
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The Return of Horror Radio
Once upon a time, things that go bump in the night went bump in the night on the radio. Everything old is new again, particularly when it’s updated for a new – and digital – age. That explains a new...
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A Halloween Message for Radio
I posted this for the first time a couple years ago, but I think it contains an evergreen message which is particularly appropriate for radio and for Halloween. Some great advice from a horror legend....
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Is the ESPN Bubble About to Burst?
How to make Buzzfeed-style videos – but SHOULD you? And… Is the ESPN bubble about to burst? It’s episode 24 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey....
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